The Lorax

is a children's book, written by Dr.Seuss, first published in 1971.

It chronicles the plight of the environment and the Lorax, a mossy bossy man-like creature, who speaks for the trees against the greedy Once-ler. 

The book is commonly recognized as a fable concerning industrialized society, using personification to give life to industry as the Once-ler, whose face is never shown, and to the environment as the Lorax. 

One of my favorit Dr. Seuss stories.